Most company blogs are a (subtle) showcase for their own products, their services and their own team. And that’s great. It’s what they are there for, obviously. But what they really should do too, is reflect the market; the entire ecosystem they are operating in: their partners, their customers, those who offer adjacent services and – yes, even the “enemy” – the competition. I’ve tried to follow this ‘The Network Always Wins’ principle on our blog for these past years - offering content that goes beyond the views of our very own nexxworks writers Peter Hinssen, Steven Van Belleghem, Rik Vera, Pascal Coppens, Nancy Rademaker, Frederik Simoen, Julie Vens – De Vos, Annick Vandezande, Joren Lemiegre and I - but today, I’ve decided to really “open the gates”.
Today, I am making an appeal to all of you who are operating in the innovation ecosystem to share your insights on our blog platform. Yes, ALL of you. Even if it makes you uncomfortable because you feel we are fishing in the same pond. In fact, especially if it makes you uncomfortable. Nothing exciting ever comes forth from safety and comfort, right? After all, we all want the same thing – help corporates reinvent themselves so they can flourish in the Day After Tomorrow – so it’s actually more logical than not that we would join forces, even as “competitors”.
At nexxworks, we believe in openness and – call us naïve – thinking beyond revenue: we want to help corporates innovate, true, but we are also always looking for new ways to create an ecosystem of minds that want to think about our future – all of our futures – together.
Want to experience the future and shift your mind-set?
Does this mean that we will accept every application? Not for the moment, because we want to keep some focus: radical innovation, extreme biz and tech trends and Day After Tomorrow thinking. Though I do see this as an experiment that will probably shift over the past months. But, for now, before you contact me on laurence@nexxworks.com please make sure that you and your writings respond to these criteria:
For the rest, anything goes. The more diversity, the better. You can be an innovation manager, marketing guru, a student, keynote speaker, a cook, a biologist, quantum physicist, economist, blockchain specialist or a professional footballer. If you can write like a pro and have an interesting, long-term and radical vision on how companies and our world are going to evolve, then you might very well be a match.
In fact, I’m not only interested in guest bloggers, if you have a platform of your own and want to check out if we can join forces or exchange views, contact laurence@nexxworks.com as well. I’m always open to see what we can do for each other, and for our networks.
So, that’s it for now. I’m really excited about this and hope that you will respond en masse to laurence@nexxworks.com. Whatever this will be - a success or a failure - it will certainly not be boring.
For those of you who still need convincing: you’ll reside in the excellent company of Peter Hinssen, Steven Van Belleghem, Rik Vera, Pascal Coppens, Roeland Dietvorst, Haydn Shaughnessy, Omar Mohout, Jeremiah Owyang, Lucien Engelen, Leen Gorissen and many more! While we're at it, I'm really excited to introduce the very talented top innovation blogger and thought leader Greg Satell (US) into our ecosystem. Stay tuned for his work in the upcoming weeks!
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