What daylight saving time says about people and progress

As the world becomes more asynchronous, automated, and global, traditional ways of organizing time feel increasingly out of sync with how we live and work. DST sparks a deeper question: How should we adapt time itself in an era of constant innovation?

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March 28, 2025
Belgium
Technology
Culture

March 30th: the day we lose an hour of sleep and pretend we’re fine.

Yes, daylight saving time is kicking in. Again. And while it’s tempting to roll our eyes and sip another coffee, DST actually opens up a pretty fascinating conversation, not just about clocks, but about how we relate to time in a world that’s constantly changing.

🕰 So… where did this idea even come from?

Contrary to popular belief, it wasn’t invented created to help farmers.

One of the earliest advocates of daylight saving was George Vernon Hudson, a New Zealand entomologist, who proposed the idea in 1895 — simply because he wanted more daylight after work to collect insects. 🐞

At first, the idea wasn’t widely embraced. But during World War I, the tides shifted: in 1916, Germany became the first country to actually implement DST as a way to conserve fuel.

Soon after, England and the U.S. jumped on board, and just like that, we were all changing our clocks… because of war. And bugs. Mostly bugs.

Over time, it became a global attempt to match daylight hours with daily routines — especially in an industrial world.

Time zones, calendars, business hours — they were all human inventions to bring structure to chaos. But now, we live in a time where “asynchronous” work is normal, your phone updates the time without asking you, and AI doesn’t care what time it is — it works when you don’t.

So, in a tech-driven world where we can automate, sync, and simulate nearly anything… It’s worth asking: is this still the best way to structure time?

What science (and tech) tells us

- Losing one hour of sleep affects us more than we think, from increased health risks to a dip in focus and mood.

- Industries like retail and hospitality do benefit from extra evening light, with more foot traffic and outdoor activity.

- And yes, your body needs a few days to adjust. Our internal clocks aren’t big fans of sudden changes.

Time is one of the most human constraints we have. We’ve built time zones, calendars, and 9-to-5 schedules to give structure to our days.

But innovation often challenges those structures — remote work, async teams, smart tech, global tools — they’ve all pushed us to think differently about how and when we work.

So daylight saving time is more than just a clock shift. It’s a small reminder that progress is about more than efficiency, it’s about how we adapt.

We can automate systems, scale ideas, and build smarter tools — but people still move through the world in rhythms.

So, what team are you?

Team More Daylight ☀️ or Team Stop Messing With My Sleep 😴?

Either way, don’t forget to be gentle with yourself. One hour isn’t much — but for your brain and body, it’s a shift.

Happy daylight saving. Or at least, brighter evenings ahead.

WRITTEN BY
April Dokpesi
April Dokpesi
April Dokpesi is a marketing strategist who combines creativity, data, and strategy to deliver impactful results. She has led campaigns for brands like Chivita, UBA Bank, and Yugen Kombucha and now drives marketing initiatives at nexxworks.
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March 28, 2025
Belgium
Technology
Culture