Nexxworks launches innovation hub in Singapore

A global brand needs global hubs

The launch is a logical step in the ambitious growth and internationalisation strategy of the innovation kickstarting company. “We have a global brand and global customers and are firm believers in our Founder Peter Hinssen’s “The Network Always Wins” concept, so it was just a matter of time before we would introduce an international hub, hopefully one of many”, explains CEO Julie Vens-De Vos. “When ex-The House of Marketing Senior Manager Pieter Vanderbeeken proposed us a partnership in which he would launch our activities in the East, we saw his experience, skills and ambitions as the perfect match with our strategic mission and plans”, adds CCO Matthias De Clercq. “Pieter brings years of solid strategy, management, business development and marketing experience to the table and has a lot of international experience, having worked in places like New York before. If anyone can launch our activities in the South East, it’s Pieter.”

A perfect fit

The choice for Singapore is perfectly in line with the activities of nexxworks in the South East of Asia, among which also many (tailored) innovation programs in China (Shenzhen, Shanghai, Hangzhou etc.). First of all, with a powerful mix of government support, private capital and corporate investment, Singapore is one of the fastest growing innovation centres in the world. It is also known to play the long game - being one of the regions with the most pronounced Day After Tomorrow DNA (radical, long-term-oriented innovation) - and therefore already a destination of several nexxworks innovation programs. On top of that the city state is one of the most accessible and international regions in the world: it has for instance become a magnet for foreign technology firms, hosting regional headquarters and engineering hubs for many of the world’s multinational tech giants like Facebook, Google, LinkedIn and Microsoft. “It’s safe to say that Singapore is a perfect fit with the nexxworks activities, approach and philosophy so we’re extremely excited about this next future step”, concludes Julie Vens-De Vos.

For pictures or interviews, contact nexxworks Communications Director Laurence Van Elegem: laurence@nexxworks.com or +32 476 711 432.