Customer Experience during & after the corona virus crisis Steven Van Belleghem - April 7, 2020

Trying to push sales during a crisis time like this is pretty useless and it may even come across as opportunistic. Playing the long-term game means investing in trust and in your reputation. Trust and reputation don’t come from traditional marketing messages; it is built by doing the right thing for both your customers and society.

At this moment in time, people are worried about two things: their own situation and the state of the world. Figuring out a way to add value to both concerns will help you build a stronger relationship. I hope that this presentation will help you achieve that.

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