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5 top brands that built an Offer You Can’t Refuse - A CX e-book by Steven Van Belleghem Steven Van Belleghem - October 28, 2020

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On the occasion of Steven Van Belleghem's new book ‘The Offer You Can’t Refuse’ and nexxworks launching an online customer experience course Mission CX, Steven wrote an inspiring e-book containing 5 stories of 5 fantastic customer experience pioneers who found their very own way of building an Offer You Can’t Refuse.

In the e-book, Steven Van Belleghem describes how Centraal Beheer, Upgrade Estate, Samsung, Spotify and Adobe build an irresistable offer by investing in these three pillars :

  1. The ultimate convenience: successful companies of today have removed friction in any interaction between the customer and their products and services, on any channel. This has in fact become a commodity. If you’re not doing it now, you won’t be around in the coming years.
  2. A Partner in Life: One level up, is how companies are trying to remove friction in the lives of customers: they basically do anything they can to keep them healthy, happy and safe.
  3. Saving the planet: The most advanced companies know that customers expect them to act for the benefit of the planet and society. They remove friction in the social, economic and environmental context of the customers.

Download the e-book below and let these 5 top company cases inspire you to build a fantastic customer experience of your own.

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5 top brands that built an Offer You Can’t Refuse

Find out how Centraal Beheer, Upgrade Estate, Samsung, Spotify and Adobe built an Offer You Can't Refuse for their customers.

Get the e-book!
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Steven Van Belleghem

Steven is an expert in customer focus in a digital world and in how our customers will behave in the Day After Tomorrow. He is a popular speaker at home and abroad. In his keynote...

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