5 top brands that built an Offer You Can’t Refuse - A CX e-book by Steven Van Belleghem

In the e-book, Steven Van Belleghem describes how Centraal Beheer, Upgrade Estate, Samsung, Spotify and Adobe build an irresistable offer by investing in these three pillars :

1. The ultimate convenience: successful companies of today have removed friction in any interaction between the customer and their products and services, on any channel. This has in fact become a commodity. If you’re not doing it now, you won’t be around in the coming years.
2. A Partner in Life: One level up, is how companies are trying to remove friction in the lives of customers: they basically do anything they can to keep them healthy, happy and safe.
3. Saving the planet: The most advanced companies know that customers expect them to act for the benefit of the planet and society. They remove friction in the social, economic and environmental context of the customers.

Download the e-book below and let these 5 top company cases inspire you to build a fantastic customer experience of your own.