Rik Vera

Rik is a renowned thought-leader, worldwide keynote speaker and author of business bestseller “Managers The Day After Tomorrow”. He’s a trusted advisor on the topics of extreme customer centricity, innovation in the digital era, business model change, sales, marketing and leading companies on their journey to their very own Day After Tomorrow.

Book Rik Vera

Rik Vera is acknowledged as being one of the world’s leading authorities on extreme customer centricity and building antifragile ecosystems in both B2C as B2B (it is all P2P anyway). He is internationally renowned for helping his client base to understand the new customer, the digitized society, the new canvas of business and the challenges and opportunities that lie ahead in this OMO world. 

With over 20 years of experience in C-level positions at global manufacturing companies and over 10 years of deep dive into the universe of the big data, AI and robotization driven new normal, Rik displays this unique blend of understanding the old normal and how to manage a company today and the impact of digital on people, society and business and uses that vast experience and his talent to be creative with existing building blocks.

For over 10 years now, Rik has been inspiring and advising some of the biggest brands in the world in various industries on extreme customer centricity, artificial intelligence, innovation, digital transformation, new business models and the physics of the new universe in which companies can develop their interface with their customers and outclever competition. 

Rik is a serial producer of new ideas, quotes, theories, models (like the ecosystem canvas), formulas (like the TREE formula and c2MxEi) and KPI’s (like the #NCS), He is a best selling author and sought after experienced inspirational keynote speaker who engages audiences all over the globe. He is a highly rated guest speaker at the most influential business schools. His performances, workshops and coaching sessions are not only insightful and thought-provoking but are infamous for their sheer energy, entertainment, passion and that unique ‘Rik Vera signature’.

From his high tech home studio, Rik performs digitally into homes and offices across every continent. Now considered one of the world’s most inspiring and energizing virtual speakers, he continues to engage and inspire audiences as he does on a live stage.


Business and life in The Day After COVID-19

The Day After Tomorrow has been given a name. It is has become The Day After Covid-19. When the meteorite struck planet earth and killed the dinosaurs in a short period of time, those little rats, that we now call mammals, were already around.

The same is going to happen right now. We are not going to witness a brand new economy or a brand new customer. We are not going to have to interact with that customer in a brand new way. Every aspect of the post-Covid-19 era was already around, but it had to fight the old normal of old business models that were still making money. People and companies that were locked in fixed patterns did not know how to escape the boxes they created themselves. Nobody likes to kill the old to give birth to the new. Rik predicted the ‘Twilight Twenties’: a decade of in-between zone. He was wrong. The Covid-19 lockdown will be our devastating Twilight Zone. That is what Covid-19 will have done: kill the Old Normal and make way for what was already there. The boxes are gone. The future will be here at full force.

What does it mean for a company? What does it mean for you and me that are in business? The answer is simple and not new at all. More than ever: extreme customer centricity is a must. Connect to many will be easier than ever before and engage individuals will be more important than ever before. Combining both is a matter of survival.

In this keynote, Rik sets the scene and warns leadership to not just freeze a company in a temporary coma, but to act right now and at full force. There never was a better moment to make companies future proof.

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Managers The (new) Day After Tomorrow

In January 2018 Rik finished his book “Managers The Day after Tomorrow". He had been struggling with the fact that writing a book about technological changes and fast changing times is an almost impossible mission by definition: a book is static. The recent happenings about the pandemic however, are a pretty good reason to re-discover the book.

The content of the book has evolved as the context has changed over time and so has the meaning of the content. In this keynote, Rik revisits Managers The Day After Tomorrow from the perspective of the new challenges to better understand the new Day After Tomorrow and how managers should prepare for that New Normal.

Time corrodes both content and structure. Today, faster than ever before.What is the best strategy for the digital world? How can you deal with unpredictability? How is it possible, both as an entrepreneur and as an enterprise, to keep in sync with the outside world, the world of technology and the world of the consumer?  Where do you focus your attention? Which of the countless possibilities do you explore? How can you redesign your company to make it sustainably relevant? Which technological wave do you need to surf? What do you have to build up and what do you have to tear down?

(…) it is a feature of our rapidly changing world that there is no longer a single answer to any of these questions. The moment you give one, you already need to think about how you can best modify it. It is impossible to work with a prefab design when developing a strategy for the digital world. You need to build systematically, block by block, adjusting and amending as you go, so that you can keep up with the changing fashions and opportunities of the day.” (Managers The Day After Tomorrow)

The questions that Rik wanted to answer in his book are more relevant than ever before as the changes in the outside world and those of the consumer are more devastating than we could ever have imagined in 2018. The waves of change are not only driven by technology, but are being amplified by the disruptive force of a virus that has killed the world as we have known it for many decades in just a couple of weeks. And that has created room for a completely new world of unknown ecosystems, business models and customer behaviour.

In this keynote Rik re-visits his book and re-defines what management should be like for Managers in this New Day After Tomorrow.

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The Guide to the Ecosystem Economy

Ecosystems (or platforms) are hot. Why is it more than just another buzz? Why is the ecosystem economy the inevitable outcome of the changes in society due to forces like big data and 21st century technologies? Why is it the answer to the huge challenges we are facing in the next decade when we have to reset our economy.

What is an ecosystem? On the surface there are many forms of ecosystems. Rik reveals how they all share the same building blocks and the same dynamics that turn those blocks into a sensitive and learning organism. The result is an agile and adaptive system that, when it is really up and running, is even anti-fragile and sustainable (built to last and in tune with people and planet).

Every company has the building blocks it takes to become an ecosystem. One just has to find and develop them.  All companies can develop the dynamics that make the engine run. Every company can then create the very secret force of an ecosystem: ‘the double flywheel’.

In this keynote ‘The Guide to The Ecosystem Economy’ Rik gives answers to the questions and describes the building blocks and the dynamics and the double flywheel. He zooms into the basic rules of running an ecosystem and how to turn that theory into actions and results. He mixes big data, AI, genetic algorithms and customer centricity into an inspiring and motivating burst of energy.

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