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Rik Vera

Rik is a renowned thought-leader, worldwide keynote speaker and author of business bestseller "Managers The Day After Tomorrow". He’s a trusted advisor on the topics of extreme customer centricity, innovation in the digital era, business model change, sales, marketing and leading companies on their journey to their very own Day After Tomorrow.

Book Rik Vera

Rik has designed the TREE-formula of exponential growth, the CIA (Customer InterAction) model, the Pirate-model of organisational change as well as the Innovation Checklist. He is always challenging, highly engaging and energetic when inspiring people with new insights and he always avoids the big hypes of the day in favour of a hands-on and holistic approach. Never a dull moment with Rik Vera.

Having gathered over 25 years of C-level experience in sales, marketing and general management at companies such as Desso, Armstrong  and Domo Contract Flooring, Rik has always built his businesses on innovation, new business models, customer centricity and technology as a powerful enabler. He now uses that experience to inspire companies to develop their own strategy fit for a digital and connected world.

Rik started his life as an inspirational keynote speaker in 2012 and has given several hundreds of highly rated keynotes around the globe at numerous international retail, HR, automotive, food, health, etc. conventions and to international companies like Assa Abloy, Cisco, Volvo, Swedbank, Telia, MasterCard, Randstad, Tesla, Nestle, IBM, Microsoft, Barco, DSM,, Smurfit Kappa, Etex, EY, KPMG, Deloitteand many more.

Rik is member of the jury of Deloitte Best Managed Companies Belgium and is active in Advisory Boards and Boards of Directors. He is also a frequent lecturer at the London Business School.

In 2015 Rik was one of the founding partners of nexxworks together with his friends Peter Hinssen and Steven Van Belleghem so they could help companies prepare for their Day After Tomorrow. He spends several weeks per year in Silicon Valley, China and other hotspots of innovation and is always eager to share his experience and learnings in the matter.

Rik combines his experience as a manager with his passion for the digital new normal in retail, manufacturing, food, health, pharma, automotive, banking, insurance, HR, IT, logistics, FMCG, packaging,... sales, marketing and management.

He knows both the B2C and B2B environment, but believes in a growing H2H (human to human) driven C2B (customer to business) world.

Recently attended a keynote by Rik Vera? Request access to the slides here.


Managers The Day After Tomorrow

Everything is changing at the speed of light in the world of business. Leaders have to connect to the many and at the same time be able to engage the individual, if they want to survive in The Day After Tomorrow.

But where must they start? How can managers look 30 years forward into an increasingly complex and uncertain future and translate this outlook into a workable plan for the next 3 months? What drives the new consumer? Why should everything be fast, fun and easy? And why is data the new oil and AI a blessing?

The answer is clear. To keep evolving, you have to let the world inspire you, you must zoom in on the needs of the customer, focus on the possibilities out there and keep experimenting.

Rik is writing his new book 'Managers The Day After Tomorrow' at this very moment. Subscribe to our newsletter to find out when it's published (April 2018). 

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Extreme Customer Centricity In A Networked World

In his keynote "Extreme Customer Centricity In A Networked World", Rik Vera helps organizations grasp how ‘The New Normal’ – in which `digital’ has become the new normal – has transformed our work environment into a dense network.

He explains how this has changed customer behaviour and the speed of the market and how companies, themselves, need to become a network if they want to survive. But, above all, he shows how companies must put the customer first if they want to be successful. Not just as a nice slogan, but as a rational program of drastic change, in which processes and procedures have to be rethought from scratch: a program in which `digital’ plays a key role in order to give customers what they want in a warm and human manner.

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Prepare For An Artificially Intelligent Future

In the next years, the offline world will completely digitize. Are you ready for that? Is your company?

Picture all the technology that exists that can already replace what you do today, and then think of the speed at which all things digital are evolving. Now perform the same exercise for your organisation. And be honest. Many of us freeze when we think of this evolution and we keep focussing on Today and Tomorrow. But as Peter Hinssen puts it "The Day After Tomorrow will be here a lot sooner than you think and take you by surprise if you don't prepare for it now". And Artificial Intelligence will be a big part of that future. Time to stop ignoring it and explore how we can turn it into our benefit. Don't expect purely technological explanations in Rik's story. This keynote explores how we need to let our customers' behaviour and needs lead our companies and which role highly intelligent technologies need to play in that. 

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