Rik Vera

Rik is a renowned thought-leader, worldwide keynote speaker and author of business bestseller "Managers The Day After Tomorrow". He’s a trusted advisor on the topics of extreme customer centricity, innovation in the digital era, business model change, sales, marketing and leading companies on their journey to their very own Day After Tomorrow.

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Rik has designed the TREE-formula of exponential growth, the CIA (Customer InterAction) model, the Pirate-model of organisational change as well as the Innovation Checklist. He is always challenging, highly engaging and energetic when inspiring people with new insights and he always avoids the big hypes of the day in favour of a hands-on and holistic approach. Never a dull moment with Rik Vera.

Having gathered over 25 years of C-level experience in sales, marketing and general management at companies such as Desso, Armstrong  and Domo Contract Flooring, Rik has always built his businesses on innovation, new business models, customer centricity and technology as a powerful enabler. He now uses that experience to inspire companies to develop their own strategy fit for a digital and connected world.

Rik started his life as an inspirational keynote speaker in 2012 and has given several hundreds of highly rated keynotes around the globe at numerous international retail, HR, automotive, food, health, etc. conventions and to international companies like Assa Abloy, Cisco, Volvo, Swedbank, Telia, MasterCard, Randstad, Tesla, Nestle, IBM, Microsoft, Barco, DSM,, Smurfit Kappa, Etex, EY, KPMG, Deloitteand many more.

Rik is member of the jury of Deloitte Best Managed Companies Belgium and is active in Advisory Boards and Boards of Directors. He is also a frequent lecturer at the London Business School.

In 2015 Rik was one of the founding partners of nexxworks together with his friends Peter Hinssen and Steven Van Belleghem so they could help companies prepare for their Day After Tomorrow. He spends several weeks per year in Silicon Valley, China and other hotspots of innovation and is always eager to share his experience and learnings in the matter.

Rik combines his experience as a manager with his passion for the digital new normal in retail, manufacturing, food, health, pharma, automotive, banking, insurance, HR, IT, logistics, FMCG, packaging,... sales, marketing and management.

He knows both the B2C and B2B environment, but believes in a growing H2H (human to human) driven C2B (customer to business) world.


Managers The Day After Tomorrow

Everything is changing at the speed of light in the world of business. Leaders have to connect to the many and at the same time be able to engage the individual, if they want to survive in The Day After Tomorrow.

But where must they start? How can managers look 30 years forward into an increasingly complex and uncertain future and translate this outlook into a workable plan for the next 3 months? What drives the new consumer? Why should everything be fast, fun and easy? And why is data the new oil and AI a blessing?

The answer is clear. To keep evolving, you have to let the world inspire you, you must zoom in on the needs of the customer, focus on the possibilities out there and keep experimenting.

Buy Rik Vera's book 'Managers The Day After Tomorrow' in English or Dutch.

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The algorithm economy

Algorithms rule the world: they impact how we work, how we live and how we buy. By 2035 they will have changed the fabric of society just as much - if not more – as the introduction of electricity and the world wide web.

In this keynote, Rik Vera will show you how these algorithms have already become the driving force behind every successful organization, brand and customer experience. Most of all, he will help you appreciate the immense potential of the algorithm economy. Where some fail to see beyond the horror stories - loss of jobs, ethical issues, privacy, filter bubbles, fake news etc. – Rik will expose how a smart combination of Big Data, algorithms and automation can enrich every company: from the small first steps – open to every type of company – that you can make tomorrow to the breakthrough changes that have the potential to make a dent in the universe.

Let Rik take you on a journey to the future, in the company of many concrete success stories: from Total’s algorithm-driven dynamic pricing in its gas stations to Assa Abloy’s AI-written quotations or Volvo that predicts which car parts will need to be replaced or repaired. The algorithm economy will have no more secrets for you.

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From threat to opportunity: learning to surf the wave of AI to shape your day after tomorrow

In this keynote, Rik Vera will guide you through the most important paradigm shifts that have surfaced since the dawn of technology. Experience what these waves (still) mean for your company, your customers, and your employees.

The digital tsunami has dramatically changed life, society, customers and business environment. It did not happen all at once, but entered our lives in waves. One wave developed on top of the other.

The www.-wave just digitized existing business models. The wave of social and mobile turned the interaction between companies, brands and customers upside down from B2C to C2B. And the platform wave killed central authority and gave us C2C empowerment and blockchain. The first companies and brands that dared to surf the waves when they were still small, have conquered the world in no time. Rik explains which strategy they used and what we can learn from this.

But there’s more: a next wave is developing to become even more powerful than these previous ones: the combination of big data, AI and robotization/autonomization. The good news is that companies can start to surf that wave today. Just be aware that it’s not an option, but a requirement. Rik will explain how you can change your company, culture and business model into one that is ready for this brave new world. We are at the very start of something huge that is going to change society and business like never seen before. This is the moment to outrun competition. Rik tells you why you need to surf this wave, how to do it and what you can start doing straight away.

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