Peter Hinssen

Most of us focus on Today: on the meetings we will be having, the e-mails we will respond to, the price offers we need to send out while deadlines are breathing down or neck. And we should. Today is what pays our bills. We also think a lot about Tomorrow, about our future value and how our company will survive disruption. Tomorrow is what keeps us awake at night. But let’s face it, most of us don’t think (much) beyond that.

The truly great ones, the giants, those that dictate the market are the ones who dare to envision The Day After Tomorrow. Because that is where enormous amounts of long term value lie. The radical ideas, concepts, notions or inspiration that focus on The Day After Tomorrow are the ones that change entire companies, industries and even the world. 

In ‘The Day After Tomorrow’, Peter speaks about an exponentially changing world and its consequences for organizations of Today. He introduces those pioneers who managed to move (way) beyond Tomorrow-thinking in innovation and were able to change the course of entire industries. Above all, he speaks about the business models, the organizational structures, the talent, the mind-set, the technologies and the cultures needed to maximize our chances for survival in 'The Day After Tomorrow'.

The world is changing faster than ever. With the rise of new digital markets and the consequent “networkization” of our environment, the phrase “the customer is always right” takes on a whole new meaning.

During this keynote Peter Hinssen shows you how to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order to thrive in this era of digital disruption.

The Network Always Wins provides step-by step strategies to help you:

• Reinvent your company even after the market has flipped
• Tap into the force of the network and survive in a market characterized by speed, uncertainty, and complexity
• Maintain relevance and stay on top of emerging trends
• Connect with your customers and encourage them to interact
• This business guide is as illuminating as it is pleasant and fun to read. It provides everything you need to adapt your organization for this exciting new age of networks and digital disruption. You’ll learn how to evolve faster, connect deeper, and make better decisions than ever before. You’ll find proven methods to speed up your reaction time, beat the clock of your competitors, and anticipate consumer trends before they even happen.

In today’s fast-moving marketplace, networks are power. This keynote shows you how to harness that power. For your company. For your customers. For your continued success in the digital age.

With The New Normal, Peter Hinssen presents how companies may address a society without digital limits. Quite poignantly, Peter points out that organizations are increasingly faced with customers and consumers who no longer tolerate limitations in terms of pricing, timing, patience, depth, privacy, convenience, intelligence.

A number of new rules will apply in the New Normal. Consumers will have zero tolerance for digital failure. They will expect to get internet access anytime, anyplace. Internet and connectivity will be just as ubiquitous as electricity. Consumers will demand fulfillment of their information needs instantaneously. The effect on companies will be tremendous. They were just getting used to coping with a 24 hour economy, and now they will have to cope with the ‘experience economy’: customers will demand interaction with providers of services and products on their conditions. They will expect the digital user experience to be easy and interesting. Every interaction with a customer must be viewed as a ‘make or break’ moment for the relationship with the customer.

IT departments too will have to adopt a new way of working. They will have to react more flexible to the demands of the business side of the company. IT-departments were used to build big systems, now they will have to create small, flexible structures that can be adapted quickly. They no longer have to build pyramids, they must put up tents instead.

With The New Normal, Peter Hinssen looks at the way companies have to adapt their information strategy, their technology strategy, their innovation strategy and the way they are organized internally. This keynote is an interesting choice for any manager who is concerned with the future of his company as it is hit by the digital revolution.