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Nancy Rademaker

With over 20 years of experience in IT and training, amongst which five years working for Microsoft in the Netherlands and Europe, Nancy has always and above all passionately focused upon people: how technology influences their behaviour, how it helps them to share knowledge and how it enables them to create and innovate. 

She is a highly rated and motivating international business speaker. She has energized many roundtables, boardroom sessions and corporate events with bold presentations on the topics of digital transformation, extreme customer centricity, disruption, AI, business model change and leadership. She loves inspiring others about how they can organize their companies for The Day After Tomorrow and push their business models to the next level.

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Topics

The X factor of Customer Centricity

Over the past decades, focus on “experience” has grown dramatically. When considering products and services, emotions increasingly are the leading factor. Organizations have come to realize that, in an age where everything is available to everyone, customer centricity is key and experience has become the X factor.

This keynote speech takes the audience on a journey of human change, the effect on organizations and how customer centricity and focusing on Customer Experience (CX) is essential to acquire and retain customers. This strategy has technology as its core, with artificially intelligent algorithms and new interfaces to satisfy the needs of the New Customer.

But the X factor is not only about the customer. An equal focus on Employee Experience (EX) will distinguish great companies from average ones. CX and EX are to go hand in glove for organizations to be successful and this requires a drastic cultural change. One in which processes and procedures need to be rethought from scratch, and where leadership and organizational structure need a thorough make-over. The battle for the employee is on. Every customer-centric company will need to make the journey from CX to EX and back.

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Market Leadership in The Day After Tomorrow

Exponentially evolving technology is transforming the outside world like never before. The world of business, too, is changing at the same speed of light and leaders are having a hard time catching up and moving ahead to thrive in The Day After Tomorrow. 

But where must they start? How can managers look 30 years forward into an increasingly complex and uncertain future and translate this outlook into a workable plan for the next 3 months? How can they adopt a new mental model? Is it really all about technology? Isn’t it more about changing customer behaviour? Why should everything be fast, fun and easy? And why is data the new oil and AI a blessing?

The answer is clear. To keep evolving, you have to abandon traditional linear ways of thinking. You have to let the world inspire you. You must look beyond ‘just’ the technology. You must zoom in on the needs of your customers and put them first. Above all, you have to focus on the possibilities out there and keep experimenting.

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The Power of Artificial Intelligence

The Internet was the first wave, Mobile was the second, and now we are on Day Two of the next big wave: Artificial Intelligence. We are no longer able to imagine a world without the Internet, we will not be able to imagine a world without AI in just a few years from now. In order to prepare ourselves for this future, it is crucial to gain some understanding on the topic of AI.

This keynote speech provides an easy to understand overview of what Artificial Intelligence is and how it works. Terms like ‘algorithms, machine learning, deep learning, neural networks, narrow AI, general AI, autonomous AI, supervised learning, unsupervised learning, reinforcement learning, speech synthesis, image generation and predictive maintenance’ – to name just a few -, will finally become clear.

But most importantly, Nancy will convey what Artificial Intelligence can do and how it can contribute to improving your business, mainly through acquiring deeper customer knowledge and delivering better, more proactive and personalized customer experiences.

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Healthcare in The Day after Tomorrow – Patient Centricity is the Leading Game

Digital has become the New Normal. Mobile has become the New Normal. So have Big & Small Data, Artificial Intelligence and Networks. This keynote speech thoroughly demonstrates how these technological factors have largely affected human behaviour. Healthcare will be driven much more by consumers than physicians as the patient is taking control of his own health and his own treatment. In this hyperconnected world, any healthcare company needs to become agile and adopt a fluid strategy.

Nothing is more important to us than our health, and it will be the healthcare sector that is going to be redefined completely by technology. 

We can learn from disrupters, as they put the customer in the center of everything they do. Patient centricity will be the leading game. A new mindset is key to survive, healthcare companies will need to rethink their strategy, but also adopt value-driven behaviour embedded in a new type of culture and accompanied by a new type of management structure. This presentation not only focuses on the required strategic shifts, but also provides very practical things you can start doing as of tomorrow.

Using thought provoking images, short videos and a great sense of humour, this fast-paced keynote speech will appeal to anyone working in a healthcare related company!

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