Community building & Management 101

'Community' is one of the most thrown-around words in strategy, and an integral part of today's - and tomorrow's business vision. But what does it mean for you? Is your customer base a community? Should it be? And if yes, where do you even start?

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Matt is able to quickly demystify all of this for your team, and equip any type of business with both the methodologies and the tools required to build a community around any type of product or service. You will leave with a clear vision and multiple tactics actionable that very day.

Influencers & Online Brand Ecosystems

As shown by their meteoric rise in the last twenty years, from niche and geeky hobbies, to perhaps the biggest force in online entertainment, video games and heir publishers have figured out a thing or two about engaging large audiences online. What can other industries learn from it?

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As part of a talk on brand ecosystems in the online space, Matt can go into both the high-scope, strategic aspects of influencers (aka content creators) management, as well as diving deep into ecosystem design, answering popular questions such as "what exactly should we be doing on social media?", "how can we work with influencers according to our budget (big or small)?", "can you explain again why a meme is valuable to my business?" Bonus points for "so what's that Web3 thing again and why should I care about it?"

​ Three frameworks from the games industry - to innovate in yours.

We all tackle problem-solving in different ways. Typically, some frameworks are better suited to some companies, or some industries, depending on what’s the driving force behind them.

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As someone who’s worked with key decision-makers at Wizards of the Coast, Blizzard Entertainment, and Riot Games, Matt will explain the rationales behind three different strategic-thinking and/or problem-solving frameworks he's learned there:

. One that focuses on strategy, and never losing sight of the big picture

. One that relies on company values to facilitate downstream decisions

. One that puts the customer at the centre of company decisions in a unique way

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So that you can learn from all of them, and decide what’s best for your team.