Customer Experience Los Angeles
The GoaL
In 2023, nexxworks orchestrated a corporate immersive learning expedition to LA. Our mission was to delve into how companies can flourish even in high-pressure environments. We explored three pivotal strategies related to customer experience:
- Harnessing the latest technologies to achieve superior pricing capabilities.
- Cultivating a customer-focused culture as a means of distinction.
- Crafting a compelling brand and culture to allure the ideal talents.
The Solution
In collaboration with Steven Van Belleghem as our guiding moderator and with the assistance of WPP, we crafted a 5-day itinerary to encounter the premier CX and marketing exemplars in LA.
The Program
Day 1:
- An insight into Snap Inc. (Snapchat) and their strategies for fostering intra-company empathy.
- Diving into the e-sports realm with Miss Harvey, a record-winning player, and understanding its $156 billion market value.
- Exploring brand strategies with Mammoth Media & Liquid Death: The dilemma between buying attention vs. earning it. The choice of authenticity versus striving for excellence like Serena Williams.
Day 2:
- A tour of TikTok emphasizing the significance of content creators in reaching new audiences.
- Delving into the strength of online communities through Discord.
- Engaging in a discussion with Web3 and Hollywood specialists: The transformative role of Web3 and DAOs in empowering artists and bypassing intermediaries.
Day 3:
- Gaining insights from Simon Mainwairing about the vital need for industry-wide cooperation to drive change.
- Exploring TOMS shoes' unique initiative of promoting mental health access with every purchase.
- Understanding Everytable's mission to make nutritious food accessible for everyone.
- A glimpse into an agency staffed solely by ex-convicts, highlighting how untapped creativity can lead to criminality in the absence of opportunities.
- Deepa Purushothaman's perspective on the challenges faced by women of color: The disparity between effort and reward in an unequal system.
Day 4:
- Learning from Angel City Football Club: A football brand with a significant societal impact.
- An interactive session with entrepreneur and Emmy awardee Nanxi Liu on the pivotal role of teamwork and the essence of community contribution.
- Marc de Swaan emphasizes the transformative power of becoming a purpose-driven brand focusing on multi-stakeholder growth.
- A perspective on aligning sales goals with the Sustainable Development Goals (SDG) for a broader impact.
The Impact
The four-day program offered an invaluable and immersive experience to business executives seeking innovative insights into customer experience and networking opportunities with industry experts. The program, holistically, was a transformative journey, equipping leaders with the inspiration and insights to shape the future of customer experience.
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