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Three major learnings from our Healthcare & Food Innovation Tour Rik Vera - June 28, 2017

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Last week, my company nexxworks went on an Innovation Tour to Silicon Valley to inspire others about the disruptive changes in the healthcare and food sectors. I already knew that these domains are going to completely transform in the coming years. In fact, everyone knows that. But what I saw over there really opened my eyes about how we are going to evolve from ‛sick care’ – which is what it actually is today (a business model focussed on tending to the sick and infirm) – to ‛healthcare’, and in the end to just plainly ‛ health’. And how we are going to have to deal with their consequent major impact on our planet.

So what are those forces that are about to change this landscape so dramatically? Answer: big data, technology and changing human behavior. Everything which is measurable will be duly measured. Because the measuring tools are becoming exponentially more powerful, cheaper and smaller, this leads to a breeding ground of universities, startups and large companies like Google which develop all kinds of measuring tools in order to easily and rapidly collect masses of data about our bodies in real time – and metadata from all the billions of correlations between all that data. Not only blood pressure, body temperature, heart rhythm and blood values will be measured, but also your gut flora is mapped out and much, much more… and that is then combined with your food habits, your lifestyle, the sun’s UV-radiation, the quality of the air, etc. 

Rik Vera is a renowned thought-leader, advisor and lecturer on the topics of customer-centricity, change management, sales and marketing. Having gathered years of C-level experience in sales and marketing related functions, he now inspires companies to develop customer-centric strategies fit for a connected world.

Rikvera
Rik Vera

Rik is a renowned thought-leader, worldwide keynote speaker, acclaimed author and trusted advisor on the topics of extreme customer-centricity, disruption, business model change, sales,...