In her keynote "Extreme Customer Centricity In A Networked World", Nancy Rademaker helps organizations grasp how ‘The New Normal’ – in which `digital’ has become the new normal – has transformed our work environment into a dense network.
She explains how this has changed customer behaviour and the speed of the market and how companies, themselves, need to become a network if they want to survive. But, above all, she shows how companies have to put the customer first if they want to thrive in their Day After Tomorrow. Not just as a nice slogan, but as a rational program of drastic change, in which processes and procedures have to be rethought from scratch: a program in which `digital’ plays a key role in order to give customers what they want in a warm and human manner. Because today, the customer is more King than ever, and those who ignore this human side of business, are heading towards certain death. Nancy’s keynote, however, will show you the positive side of disruption: how our accelerating markets and changing customers are as full of rich possibilities as they are of threats.
About Nancy Rademaker
With over 20 years of experience in IT and training, Nancy has always and above all passionately focused upon people: how technology influences their behaviour, how it helps them share knowledge and how it enables them to create and innovate. She is a highly rated and motivating international business speaker. She has energized many roundtables, boardroom sessions and corporate events with bold presentations on the topics of extreme customer centricity, disruption, business model change and marketing. She loves inspiring others about how they can organize their companies for The Day After Tomorrow and push their business models to the next level.
Happy Customers about Nancy's keynote
“Nancy Rademaker gave an enthralling presentation on how technology is driving new and different customer behaviors. With captivating graphics and a great sense of humour, she inspired the audience to redefine how we think and interact with customers in this brave new world. If you’re looking to inject your organization with a start-up mentality, get Nancy and the exciting Nexxworks team involved!” - Jean-Jacques Vossen, CEO @ Mavim
“We approached nexxworks to speak at our annual MBA alumni New Year’s Event. In view of major developments in business and society that increasingly call for innovative solutions and agility, we wanted to provide them with new insights. Nexxworks Partner Nancy Rademaker’s presentation was so impactful! She provided insights into today’s changing world, and triggered all of us to consider how we can thrive in the fast pace of disruption. Nexxworks is leading in this field, and clearly able to support companies in taking future next steps." - Gretchen van der Spek, Director Alumni Relations, Head of Career Development @ TIAS School for Business and Society
"Nancy’s keynote at our annual networking event for a wide variety of our company contacts – HR people, internship coaches, and various specialists – was the perfect ice breaker, and got everyone on topic, and conversing freely. She expertly introduced us to the challenges of the future, offering insights and practical pointers, and did so in a most entertaining way." - Jan Schelstraete, Dean FBO @ HOGent
"We invited Nancy to speak at our management offsite in Amsterdam. Her session was informative, engaging, funny and a call-to-action that we were looking for. Her ability to describe the profound changes that Digital technologies are having on our lives and what could potentially be in store for us was something that held everyone’s attention throughout the session. Nancy’s was the highest rated session of the 2 day management event which speaks for itself." - Faisal Husain, CEO @ Synechron
“How to bring a vital and serious business topic to 200 people? How to motivate and engage with Salespeople, Technicians, Finance and HR People about new technologies and the need for change and evolution? How to bring the strategic topic – Customer centricity – to an audience in one hour? The answer is quite simple: involve Nancy Rademaker during your Team Meeting and you will create a great and positive experience for all of them. The feedback is unanimous: great presenter with serious background… Thank you very much for your input." - Hugues Van Espen, Managing Director @ Toyota