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Rik Vera

Rik is a renowned thought-leader, worldwide keynote speaker, acclaimed author and trusted advisor on the topics of extreme customer-centricity, disruption, business model change, sales, marketing and making companies ready for the Day After Tomorrow. 

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Having gathered years of C-level experience in sales and marketing related functions, he now inspires companies to develop customer-centric strategies fit for a connected world. Rik has given more than 350 keynote sessions around the world, in more than 15 countries, divided over 3 continents, to international pioneers like Assa Abloy, Cisco, Volvo, Swedbank, Telia, Baloise, Mastercard, Mundipharma, Sogeti and Microsoft.

Topics

Extreme Customer Centricity

In his keynote "Extreme Customer Centricity In A Networked World", Rik Vera helps organizations grasp how ‘The New Normal’ – in which `digital’ has become the new normal – has transformed our work environment into a dense network.

He explains how this has changed customer behaviour and the speed of the market and how companies, themselves, need to become a network if they want to survive. But, above all, he shows how companies must put the customer first if they want to be successful. Not just as a nice slogan, but as a rational program of drastic change, in which processes and procedures have to be rethought from scratch: a program in which `digital’ plays a key role in order to give customers what they want in a warm and human manner.

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Prepare For An Artificially Intelligent Future

In the next years, the offline world will completely digitize. Are you ready for that? Is your company?

Picture all the technology that exists that can already replace what you do today, and then think of the speed at which all things digital are evolving. Now perform the same exercise for your organisation. And be honest. Many of us freeze when we think of this evolution and we keep focussing on Today and Tomorrow. But as Peter Hinssen puts it "The Day After Tomorrow will be here a lot sooner than you think and take you by surprise if you don't prepare for it now". And Artificial Intelligence will be a big part of that future. Time to stop ignoring it and explore how we can turn it into our benefit. Don't expect purely technological explanations in Rik's story. This keynote explores how we need to let our customers' behaviour and needs lead our companies and which role highly intelligent technologies need to play in that. 

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