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Jon Bird

John Bird is  Executive Director, Global Retail & Shopper Marketing, for VML, an award-winning worldwide marketing communications company. Based in New York, he focuses on retail as part of the connected consumer experience. Prior to VML, Jon headed up Y&R’s global retail shopper marketing practice, Labstore, from New York.

He was a co-founder of retail specialist agency IdeaWorks in Australia and NZ, and was ultimately CEO and Chairman. 

John is  passionate and excited about retail and where it’s all headed, and he has spoken all over the world on the subject, including the National Retail Federation Big Show in New York; SxSW in Austin, Texas; WPP Global Retail Forums in Miami, Mexico City and Santiago; and the Budapest Brain Bar in Hungary.