Erik  Elvingsson Hedén

Erik Elvingsson Hedén is the Managing Director of SB Insight and the founder of Sustainable Brand Index™, Europe’s largest brand study on sustainability. 

He has worked with sustainability for over a decade and has insights into more than 1.400 brands across industries and countries. Based on these insights, Erik lectures on how sustainability affects brands, communication and business development. He gives insights into (un)sustainable consumer behaviour and examples of how companies can use this to enhance customer experience.