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The LA Customer Experience Tour Downtown LA and Silicon Beach

11 Oct till 16 Oct 2020
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Join Steven Van Belleghem, Erwin Jansen and your peers in the daring and creative City of Angels to find out about the next new pillars of customer experience and branding!

Join this program

These are exciting times for brands. Just like the gap between tech and human is closing, so are brands moving into this realm. In fact, they almost need to behave as a person to keep themselves relevant and become ‘an offer you can’t refuse’. Great products and services are no longer enough. Strong brands help customers to:

  • save precious time,
  • accomplish their dreams
  • and even tackle huge world problems like climate change.

Brands are evolving into some sort of omnipresent life-coach.

Join us in Los Angeles to find out which are the 5 essential pillars behind this new ‘Brand as a Human’ Experience:

  • HEART - Art, Entertainment and Creativity: learn from pioneering brands how they help their customers feel pleasure, excitement and the power of imagination through movies, design, media, fashion, architecture or shopping. Let the unbridled beauty and creativity of LA inspire you to amaze your customers in ways you never thought of before.
  • BODY - Wellbeing, Food & Sports: Health is an essential part of your customer’s happiness. Experience how LA is pioneering in nutrition, sports, gaming and even the commercialization of weed.  
  • PLANET: Our house is on fire and customers expect brands to take their future seriously. LA was one of the first cities to have such a strong focus on our planet’s wellbeing: learn how this approach helped it grow into one of the world’s most successful cities.
  • TOOLS: technology lies at the foundation of every successful evolution of the past years and LA is absolutely emulating Silicon Valley in that aspect. Discover the latest evolutions in AR, VR, MR, AI, voice assistants and all the tools you need to reach the hearts and minds of your customer.
  • REBIRTH: LA is the true Phoenix of the world: driven by a strong undercurrent of art and creative destruction (and resurrection), it keeps reinventing itself time and time again and this cyclical rise-fall-rise mindset is something that no organization of today can live without. You have to keep earning the hearts of your customers.

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Our moderators

Steven Van Belleghem
Steven Van Belleghem
Steven is an expert in customer focus in a digital world and in how our customers will behave in the Day After Tomorrow. He is a popular speaker at home and abroad. In his keynote presentations, Steven takes his audience on a journey to the world of...
Erwin Jansen These Days
Erwin Jansen
Erwin’s working domains are Digital Transformation, Technological Innovation and Marketing Integration. He has a special interest in retail innovation and the future of advertising.

Want to organize your own custom innovation tour?

Our tour network spans the most pioneering innovators from all over the world!