Mission CX: Stay ahead of the game in Customer Experience

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On the lookout for the latest in CX?
Do you want to create a more customer-centric business? 
Meet Mission CX!

Join this program

What is Mission CX? 

In short, you'll join a network of peers and be inspired on a monthly basis by live digital sessions with world-class speakers and pioneering content on CX, backed by an online community platform.

What can you expect? 

  • An ongoing membership program to be inspired by and connect with international customer experience pioneers 💡
  • Monthly Digital Sessions that focus on a specific CX-related topic  ❗️
  • Hosted and moderated by CX experts Steven Van Belleghem or Rik Vera 🙋🏼‍♂️🙋🏻‍♂️
  • An online community platform with curated content and like-minded peers 💬
  • Talks with thought leaders as well as company cases

When do the monthly digital sessions take place? 

  • Fridays at 4pm CET (7am PST) 
  • Usually the third or last Friday of each month 

See ⬇️⬇️⬇️  for more information on the content of each of the confirmed sessions


Nexxt up: On data and AI February 26

Ever wondered how to use Artificial Intelligence to serve your customers better, without them even having to ask? Want to learn how to personalize customer experience, improve brand image and enhance customer relationships? Or uncover business strategies and applications of AI? 

In this Monthly Digital Session of Mission CX, we'll deep dive into the world of data, Artificial Intelligence and Robotics. 

Online Meets Offline March 26

Customers are looking for products and services that are as streamlined and effortless as possible. Companies and brands thus seek to remove the gap between on- and offline behaviour by aligning online and offline in their future CX models. Companies that are still thinking in online and offline, in multichannel or omnichannel are making a lethal mistake. There are no more channels. Customers want online convenience in the offline world and offline experiences in the online one. 

In this Monthly Digital Session of Mission CX, we'll uncover hybrid models of CX, where online merges with offline and vice versa.

On VR and AR April 23

Are technologies such as Augmented and Virtual Reality great ways for businesses to complement their CX logic with new exciting flavors? They have been wading through a shroud of mystery, but these past few months, VR and AR have been shaping up as game changers for many companies' or brands' customer engagement strategies.  They help collide real and simulated world, and thus might hit the sweet spot between digital convenience and emotional connection. 

This Monthly Digital Session of Mission CX, will zoom into use cases and experiences with AR and VR to boost CX. 

CX in the East vs. the West May 28

Creating the best CX, is not a one size fits all story. And just like with many things, culture and geography can also play a determining role in how to look at CX. Or does it? 

During this Monthly Digital Session of Mission CX, we want to exchange different views on CX through a cultural and geographical lens. 

We will bring in both experts and companies to shed a light on questions like: Are there differences in CX between - broadly speaking - the Western and the Eastern world? Do American, European, Asian, etc. companies approach customer experience, customer relations and customer engagement differently? 

On platforms June 25

We've experienced the rise of personalized and always available platforms that assist customers very closely in their day to day lives. This has created wonderful opportunities, e.g. to interact more with customers, but has also posed big challenges to companies and brands on how to remain visible, how to stay (partially) in control of the relationship with their customers, how to keep creating value, ...

During this Monthly Digital Session of Mission CX, we look into how companies can stay relevant in this platform economy and what we can learn from platform ecosystems. 

Customer vs. Employee Experience September 24

Employees first, customers second? It's one of those typical experience paradigms. To get CX right, it is said, companies should start with their Employee Experience: your CX can only be good when you have customer-centric employees. Or is it the reverse: employees can only be customer crazy once the customer journey has been perfectly mapped out?

This Monthly Digital Session of Mission CX investigated how companies and brands can not only have a positive impact on the people they work for (their customers) but als the people they work with (their employees).

On sustainability October 22

Consumers expect companies and brands to take away their most primal fears (global warming, flooding, water shortage,…) and (help) solve world problems, too. They want it all: convenience, privacy, good deals, doing what’s good for the planet, ...  

Many companies have already started projects aimed at making the world a better place. And this ‘doing good’ part does not just happen at the peripheries, it’s an intrinsic part of product, brand and marketing.

During this Monthly Digital Session of Mission CX, we learn from companies and experts that have already joined the movement and how companies can add an extra layer to their customer relationship and make themselves more unforgettable in the process.

From idea to storytelling November 19

No matter how gnarly, niche, systemic, or structural a problem or insight, it starts with a commitment. And then a headfirst dive into the mess of making things. From ideation to implementation: it can be solved with fewer echo chambers and more elbow grease.

This Monthly Digital Session of Mission CX will have us explore how we can change the world for our customers through technology and story. How we can do what’s never been done, get it done and tell it to the world. 

Disrupting CX workshop December 17

After a year full of inspiration and connection with CX pioneers, we feel it's time to bring back some action and get us all geared up for another year of future-forward CX! 

This Monthly Digital Session is once again a kickass virtual workshop. Literally. 

We will look back to our main challenges of the year, pick our battles for the future and uncover how we can disrupt CX together. 

New sessions will be added throughout the year

Mission CX is an ongoing membership program. As a member, you pay a yearly fee of €1.250 (excl. VAT) that grants you exclusive access to the online community platform and 10 Monthly Digital Sessions. 

The topics of the Monthly Digital Sessions and its speakers have been confirmed up and until December 2021. Topics and speakers for sessions as from January 2022 will be added throughout the year, but what we can already share today: all upcoming sessions will continue to bring in pioneers with refreshing future-forward insights on CX-related technology, psychology, trends, organisation and innovation

​(past) The future of CX ​ November 20

New trends are emerging in customer experience. Customers' expectations shift. Customer relationships change. Convenience is no longer enough, it's become a commodity. Companies and organisations need to identify where they can bring real, renewed added value to their customers.  Good products and services are of course crucial, but how to prioritize innovations that target tomorrow's consumers? How to design customer experiences for the future? 

In this Monthly Digital Session of Mission CX, we deep dive in what's next in customer experience, what trends are shaping the future and how to be ready for the day after tomorrow. 

(past) CX Innovation Workshop December 11

After looking into what's next in CX, it's time to get to action and think of what this might mean for your company or brand!

This Monthly Digital Session of Mission CX, is not another live Q&A but a kickass virtual workshop. Together with experts and other members, you will co-create (y)our future in CX, gain actionable insights and open up your mind to new, creative possibilities to connect with your customers. 

(past) Man vs. Machine January 22

Customer-centric thinking, understanding your customers' needs, interacting and testing hypotheses, ... Ever wondered what is the best way to do this? Digging into the psychology of man, understanding behaviour and thus approaching consumers as humans? Or rather: using machine learning, data and AI to uncover the best strategies and tactics? 

In this Monthly Digital Session of Mission CX, we'll bring in both perspectives and debate them with experts from both sides.