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Innovation Bootcamp - Ghent MeetDistrict, Ghelamco Arena

19 Feb till 23 Feb 2018
Photo By Jonas Verstuyft On Unsplash

Our Innovation Bootcamps are intensive 5-day perspective-shifting experiences. They are designed to boost your organisation's innovation DNA by showing your team the tools and the insights they need to innovate and experiment.

We'll ask you to define a few challenges for yourself, which you'll be tackling during the Bootcamp. Our mission is to assist you in finding the next steps needed in order to stay ahead of the curve in your Day After Tomorrow!

Hands-on workshops & visionary keynotes from top opinion leaders like Peter Hinssen, Steven Van Belleghem, Rik Vera, & many others!

The latest trends & insights about customer centricity, growth hacking, artificial intelligence, storytelling, virtual reality, self-steering organisations, blockchain & many more subjects.

Practical cases from innovation pioneers like CitizenM & many more!

Our disruptive bootcamps are NOTHING like any other training program in the market! Prepare for radical subjects, unexpected coaches and real impact on how you think and solve problems. 


Monday February 19

Setting the scene 

Our introductory speakers will introduce you to how new technologies and business models are changing the world. We'll dig deeper into how our customers and society are changing as a result of this. To conclude, we'll investigate how other companies have been successful in handling these challenges.

Even if you think you know a lot about radical innovation, the first day of the Bootcamp might be just a little bit scary. It's like watching a scary movie: you know something is about to happen, still you scream from the top of your lungs the moment it actually does.

These first sessions will open your eyes to a new reality. We'll use the rest of the week to explore ways to cope with it.

Tuesday February 20

Spotlight on the customer

Are you up for another round of changing the way you look at the world? Today we move forward full force on a journey into the mind of our customer. We start out by literally exploring the unexpected ways by which their minds make decisions. After that, we can start rebuilding up our entire proposition from scratch.

You'll learn how to use technology to better serve your customer, not merely as a cool gadget. You'll learn how to ideate and design products and services which are truly customer centric. Make sure to pay close attention, because it's about time to get your hands dirty!

There really is only one goal today: how close can you get to your customer? Maybe you can even get them in the building ...

Wednesday February 21

When digital becomes human

Technology is not only about bright and shiny gadgets. It can actually assist you in achieving some pretty impressive results. That's what day 3 is all about: how technology can help us, humans or businesses, to become a better version of ourselves. The learnings can be applied in any part of your business, from manufacturing to marketing!

We'll span a whole range of technologies, from AI to Blockchain and everything in between. Some may be applicable today - your competitors might already be using them - while others could make you jump the competition in quantum leaps.

We can't tell you whether you'll end this day with a revised sales and marketing plan, or a new best robo-friend. That's all up to you.

Thursday February 22

Time to put it all into practice!

In these times of protectionism, walls and closed borders we are preaching the exact opposite. Take a look outside! And yes, you can take that quite literally. Nature is still lightyears ahead of us when competing on innovation skills. So maybe it can teach us a thing or two? These learnings are applicable from product improvements to the org charts of multinationals.

And we continue on this track by further exploring how technology is also moving in this direction. From the Personal Computer to distributed computing. And companies are moving in the same way too. From siloed fortresses to places of enlightenment.

By now you might think you'll never be able to take on all the learnings of this bootcamp. Don't worry, our workshop at the end of the day has got you covered. Put your insights into practice with Rik Vera, and tackle your challenges for 2018 and beyond!

Friday February 23

A little party never killed nobody! 

Can you still handle it? You're almost ready to head back to work. Though we suggest you first spend a weekend with family and friends to digest this intensive week. Your colleagues will be looking forward to hearing your stories. Those closest to you maybe even more so!  Don't worry, we've got you covered on this last day.

Today is about wrapping it all up. Together, we'll summarize this week. More importantly, we'll take a look into the future and the challenges ahead of us. Both for ourselves as professionals, and also the businesses we are working in.

We'll make sure to go out with a bang. But no worries, this is no goodbye!

Our speakers

Bernie Caessens
Bernie Caessens

Bernie Caessens holds a Ph.D. in Psychology. As a post-doc he switched to the neurosciences, and investigated how the brain makes decisions. After several years he moved from the university to corporate life, and worked in consumer electronics and biotechnology, investigating new and emerging technologies. He held various management and leadership roles prior to switching to Human Resources to explore the application of digital technology to human behaviour.

Pascal Coppens Black White
Pascal Coppens

Pascal is keynote speaker and advisor for western corporations and leaders on how to deal with Chinese innovation. As a 20 years long China tech entrepreneur, he has first hand experience to explain and simplify the realities of how exactly Chinese innovation will impact us all. His prime focus is around artificial intelligence, and how this disruption will get adopted by Chinese consumers first.

Leslie Cottenje
Leslie Cottenjé

Leslie Cottenjé is the co-founder and CEO of Hello Customer. She started her career in online marketing and social media at Vlerick Business School. She started her own company when she realized that many wanted to put their customers first, but had trouble walking the talk and bringing customers and employees closer together.

Vincent De Dobbeleer
Vincent De Dobbeleer

Vincent is an engineer turned marketer with a strong focus on delivering the best customer experience through the use of digital technology. After years of experience in the energy market he launched an innovative new business model with the goal to accelerate the future of energy.

Lennert De Jong 270 270 S C1
Lennert de Jong

Lennert de Jong has been the commercial director for citizenM - one of the most disruptive and customer centric hotel chains out there - since its inception in 2006. He leads the company's digital marketing, demand management and sales strategy. He is involved in the start-up of a revolutionary data platform for the hotel industry called Snapshot, and on the Revenue Management Advisory Board of HSMAI Europe. Lennert is a passionate speaker about hotel marketing subjects and enjoys strategic subjects such as customer-centric thinking, brand versus distribution and ROI-driven advertising. Mantra: what gets measured, gets done.

Roeland Dietvorst
Roeland Dietvorst

Roeland studied biological and cognitive psychology at the Erasmus University of Rotterdam and finished his PhD in cognitive neuroscience at the Erasmus School of Economics. Roeland publishes regularly in internationally renowned scientific journals. 

Ianka Fleerackers
Ianka Fleerackers

Public speaking expert & renowned actress Ianka Fleerackers trains and coaches people in bringing their message, vision or story to the public in a passionate, charismatic and authentic manner that delivers real impact. 

Leen Gorissen
Leen Gorissen

Leen is an Innovation Biologist, Sustainability Transitions Expert, Writer and Founder of Studio Transitio. Leen Gorissen, PhD in Biology, works with companies, governments and organisations to help them ‘think outside’ - not only out-of-the-box but also out in nature - and ‘create regenerative value’ – doing well by doing good. Because nature's R&D is 3.8 billion years ahead of ours. Many organisms have already solved the challenges we are grappling with but with far greater economy of means and creativity of design. One that taps the power of limits and withstands generations of change and disruption.

Peter Hinssen
Peter Hinssen

Peter is a serial entrepreneur, Forbes contributorLinkedIn Influencer, best-selling author and one of the most sought-after thought leaders on organizing for the Day After Tomorrow, radical innovation, leadership and the impact of all things digital on society and business. He has given numerous keynote speeches around the world, among which those for Google Think Performance, Nimbus Ninety, Gartner, NEXT Berlin, Tedx, PayPal, MasterCard, Microsoft, CIO City, SAS, Accenture and Apple. He lectures at renowned business schools like the London Business School, the MIT Sloan School of Management and the Paul Merage School of Business at UC Irvine. 

Yan Ketelers
Yan Ketelers

Yan is a growth marketer and head of Video Strategy at scale-up company StoryMe. Before being a Video Strategy Inspirator he started his career by joining the three founders of Bubble Post as first employee and head of Marketing and Communications. What makes him happy? A laughing audience.

Arthur Le Boudec
Arthur Le Boudec

Arthur is a thought leader in Video Strategy.  After finishing his Master in Marketing Management at the Vlerick Business School, he became part of the StoryMe team, to help companies win with video. As a Video Strategist, he activates you with smart Video Strategies and educates you on the latest trends in Video land. 

Omar Mohout
Omar Mohout

Omar is a tech entrepreneur turned advisor and mentor. As an advisor he tries to practice a "hands-off unless requested" approach. If required, he has hands-on experience with executing go-to-market, with a major focus on scaling cloud and web based services.

Gerrit Nollet
Gerrit Nollet

Baloise doesn't shy away from innovative projects. Gerrit Nollet is one of their true in-house innovators, who recently took the responsibility for a disruptive project upon his shoulders.

Wim Rombaut
Wim Rombaut

Wim is a performance coach, trainer, speaker and author. He inspires and stimulate leaders and their teams to outperform. Keep the balance right, mental and physical: that is the core message that he’s sharing with you. His vision: management is a top sport. His purpose: inspiring you to find inner peace and focus. 

Foto Peter Staveloz
Peter Staveloz

Peter is a Commercial Engineer from the Solvay Brussels School. He is the Founder of, a Personal Assistant App helping professionals to become more productive. He is passionate about building amazing teams and inspire people on how to reach the next level in their lives. He also knows a thing or two about cars and mexican food.

Xander Steenbrugge

Xander is a young engineer fascinated by data science and machine learning. Through his thesis on brain-computer interfaces at Ugent, he first came into contact with the vast opportunities provided by data driven computer algorithms. After his Master of Science in electrical engineering, he took an extra masters degree in business economics because I believe the combination of these two backgrounds forms an excellent outset for changing the world with bright ideas.

Xander is strongly convinced that intelligent, data driven algorithms will be a major source of technological progress in the coming decade. Moreover, he believes that combining these systems with upcoming trends such as virtual reality and better natural language processing forms a fascinating platform for advancing the human experience in ways that we cannot yet imagine.

Currently, he works as a machine learning engineer at ML6, where they enable large companies to create state-of-the-art ML solutions to transform their businesses into technology flagships of the 21st century. 

His daily jargon includes fancy words like "TensorFlow", "Python", "Google Cloud" and of course "Deep Convolutional Neural network".

Rik Vera
Rik Vera

Rik is a renowned thought-leader, worldwide keynote speaker, acclaimed author and trusted advisor on the topics of extreme customer-centricity, disruption, business model change, sales, marketing and making companies ready for the Day After Tomorrow. 

Steven Van Belleghem

Steven is an expert in customer focus in a digital world and in how our customers will behave in the Day After Tomorrow. He is a popular speaker at home and abroad. In his keynote presentations, Steven takes his audience on a journey to the world of modern customer relationships in a clever, enthusiastic and inspiring way. So far, he gave more than 750 keynote presentations, reaching more than 200.000 people in over 30 countries around the world and received several best speaker awards.

Pieter 3
Pieter Van Leugenhagen

Pieter Van Leugenhagen is an all-round entrepreneur and marketer with a penchant for immersive experiences. As co-founder and Int. Growth Director at yondr, he spearheads virtual reality marketing in both Europe (Antwerp - Amsterdam - Ibiza) and the US (New York - Los Angeles). Yondr produces high-end 360° videos and virtual reality experiences across the globe, nurturing a growing community of VR creators worldwide.

Axelle 3 Resized
Axelle Vanquaillie

Axelle had been an HR and communications entrepreneur for 10 years when she discovered the power of (live) visual storytelling for corporate purposes. Since that day,  She has been combining her passion for drawing with her skills as a facilitator in a uniquely energetic way.

Koen Vingerhoets

Koen Vingerhoets combines a Master in Law with a sound passion for IT. He caught an interest in bitcoin early 2013 and currently works in the core blockchain team of KBC as policy adviser on FinTech, Regtech, InsurTech. He is often praised for making difficult items understandable through vivid keynotes and clear texts.

Guy Wollaert 2 270 270 S C1
Guy Wollaert

Guy is a renowned advisor on innovation strategy for large, established corporations, while offering back what he learns through the mentoring and advising of start-ups. Prior to that, he worked for 23 years at the Coca-Cola Company, where he was, among other things a Senior Vice President and Chief Technical and Innovation Officer. His training and early career as architect was key to bringing a holistic thinking approach into every role he ever had.

Would you like to join a Bootcamp?

Check our calendar to find a date that suits you!