Future Of Shopping Tour New York - San Francisco

08 Oct till 13 Oct 2017
Alex Knight 199368 1

The way we buy has made a 360° degree turn. Shoppers jump enthusiastically between touchpoints in this phygital world. From online to offline and back. They expect you to know them. They expect you to surprise them. They expect you to care. Oh yes, and then there’s those who have stopped buying your products…they prefer to hire them via the sharing economy.

So sorry! This Innovation Tour is unfortunately over. Check our agenda for all our upcoming tours!

Everyone is aware that digital is the new normal, but now what? What does it mean for your business? Who will buy what you’re selling in the Day After Tomorrow?

Forward-thinking retailers like Amazon and Alibaba are shipping billions of dollars’ worth of products every day. E-commerce has never been bigger and it keeps growing at an explosive rate. New digital business models - continuously blurring channels - are popping up every day: welcome in the phygital shopping environment!

The role of stores & restaurants is evolving rapidly. New concepts are changing the way people shop and consume. Robotics, beacons and digital interfaces are creating a new kind of digital experience in the offline retail world.  

Expected service levels are skyrocketing: your customer wants you to know his preferences but also to give him absolute empowerment of choice. New technologies like conversational interfaces, big data, machine learning, virtual reality and robotics allow you to personalize your service and automate your warehouse processes. But which ones are the ones for you? Now, and for your Day After Tomorrow?

From cutting through the information overload to smoothening the payment experience. Your customer’s path to purchase is not linear anymore. How will you thrive in this multi-channel, blurring world of shopping?


Day 1 October 08

Arrival in New York City

Welcome in 1hotel Central Park

The program will be kicked off with a BENY tour by Patrick van Rosendaal. As a Belgian New Yorker Patrick will guide you through New York in style and in your own language.

Steven Van Belleghem & Erwin Jansen will do a short kick-off to give you a flavour of the week. 


Day 2 October 09

New York City.

The retail Walhalla of the USA.

The retail Walhalla of the USA. Or even better, of the whole world. From the most obscure underground pop ups up to the most spectacular flagship stores. In this part of the tour we’ll be exploring innovative and creative retail concepts. Our focus will be on brands and retailers that are forerunners in the domains of brand experience, omni-channel marketing, customization, technological innovation, data and client centricity. From fashion via food up to consumer electronics. 

Day 3 October 10

Different day but our concept remains equal to day one: combining best in class retail experts with in the field observation and reflection.

Day 4 October 11

Transfer to San Francisco (Flight JFK - SFO) 

Day 5 October 12

Visits to San Francisco

Day 6 October 13

More inspiring visits in San Francisco.

Our speakers

Peter Hinssen
Peter is a serial entrepreneur, Forbes contributor, LinkedIn Influencer, best-selling author and one of the most sought-after thought leaders on organizing for the Day After Tomorrow, radical innovation, leadership and the impact of all things...
Steven Van Belleghem
Steven is an expert in customer focus in a digital world and in how our customers will behave in the Day After Tomorrow. He is a popular speaker at home and abroad. In his keynote presentations, Steven takes his audience on a journey to the world of...
Website Thought Leader Collective And Speaker Images For Programs
Erwin Jansen
Erwin Jansen, Country Manager WPP & SVP EMEA at Wunderman Thompson, is an expert in Digital Transformation, Technological Innovation, and Marketing Integration. He has a special interest in retail innovation and the future of advertising.WPP is...
Patrick van Rosendaal
Patrick van Rosendaal lost his heart to New York City and became founder of BE NY, which organizes public and private tours in NYC. BE NY’s unique selling point is that it is a company offering tours for Belgians, by Belgians! 
KL6020 Delta Air Lines
from Amsterdam Schiphol (AMS)
to New York John F. Kennedy International (JFK)
Sunday October 8
from 09:25 till 11:51
AA 179 American Airlines
from New York John F. Kennedy International (JFK)
to San Francisco Intl. (SFO)
Wednesday October 11
from 10:30 till 14:05
KL0608 KLM Royal Dutch Airlines
from San Francisco Intl. (SFO)
to Amsterdam Schiphol (AMS)
Friday October 13
from 16:45 till 12:05
1 Hotel Central Park

1 Hotel Central Park

1414 Avenue of the Americas New York
New York, 10019
United States Of America


The Fairmont

950 Mason St
San Francisco, CA 94108

Missed out on this tour?

No worries, we have more tours coming up!