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Customers the Day After Tomorrow Tour - Silicon Valley San Francisco

07 Oct till 12 Oct 2018
Golden Gate Bridge

Steven Van Belleghem’s latest book - Customers The Day After Tomorrow - invites you to dive into the future of your customers. To allow you to experience this from the front row seats, nexxworks and Steven invite you to fly with them to the epicenter of innovation: Silicon Valley!

Join us to experience 5 intense and triggering days, each one with its own dedicated theme related to the customer relation in the Day After Tomorrow. An opinion leader or keynote speaker will kick off each day, after which we will visit some of the most innovative companies out there with the most compelling customer relationships.

This week will give you an insight in what your customer and customer experience might (need to) look like in the future. The program is build up based on 5 pillars, in which you'll find the anchor points from Steven's book. Find them below and consult the day / day program for more info about topics and about confirmed speakers!

  1. CUSTOMER INTERFACES are the first touchpoint between a customer and you. Given them (both interfaces and customers frankly) evolving faster than lightning, let's start there!
  2. ARTIFICIAL INTELLIGENCE (A.I.) FIRST is the third phase of digital transformation. Where do you start? Why does it matter? What is already happening?
  3. BRANDING in the DAY AFTER TOMORROW: as Google & Facebook won the advertising business in phase I and II of the digital transformation, who will in the AI first era? How will brands stand out this time? Creativity's calling!
  4. RETAIL in the DAY AFTER TOMORROW: offline became online which is going offline again. What's happening? What influences the path to purchase? Amazon? What about robots? 3D printing? Drones? Simplicity is always more complicated than it seems…
  5. CUSTOMER CENTRIC CULTURE: what can, should or would it take to put the customer, the Day After Tomorrow, really in the center of your organization?


Enjoy Steven's recent blogs and get an insight to get a taste of what to expect! 

Find out more snackable content on the blog!

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"The nexxworks trips have ignited me in the past to pursue real change in my business and how I take decisions. I did not only return totally excited with wild dreams on how to change the world but above all with the knowledge and conviction that I will change things in Belgium with my team."

Frank Bekkers
Frank Bekkers CEO Joyn

Program

Day 1 October 07

Sunday - Arrival in San Francisco, Check-in to the hotel, Welcome keynote Steven Van Belleghem, Welcome Activity & Dinner.

Day 2 October 08

Monday - CUSTOMER INTERFACES are the first touchpoint between a customer and you. Giving that they are (both interfaces and customers frankly) evolving faster than ever, let's start there!

Welcome to the world of zero-click interfaces. Do you really like checking out in a shop? Neither do your customers. Think Amazon Echo, Google Home or frictionless shopping. The customer of tomorrow wants you to know what he or she needs even before they realize themselves. 

Day 3 October 09

Tuesday - ARTIFICIAL INTELLIGENCE (A.I.) is the third phase of digital transformation. Where do you start? Why does it matter? What is already happening? Should you develop an A.I. First strategy?

Day 4 October 10

Wednesday - RETAIL in the DAY AFTER TOMORROW: offline became online which is going offline again. What's happening? What influences the path to purchase? Amazon? What about robots? 3D printing? Drones? Simplicity is always more complicated than it seems…

Day 5 October 11

Thursday - BRANDING in the DAY AFTER TOMORROW: as Google & Facebook won the advertising business in phase I and II of the digital transformation, who will in the AI first era? How will brands stand out this time? Creativity's calling!

This day will be facilitated with Erwin Janssen, CEO of Wunderman Antwerp. We'll take a deep-dive in branding and advertising for the next 15 years. 

Day 6 October 12

Friday - CUSTOMER CENTRIC CULTURE - what can, should or would it take to put the customer, the Day After Tomorrow, really in the center of your organization?

Our tourguides

Steven
Steven Van Belleghem
Steven is an expert in customer focus in a digital world and in how our customers will behave in the Day After Tomorrow. He is a popular speaker at home and abroad. In his keynote presentations, Steven takes his audience on a journey to the world of...
Felix Website
Felix Garriau
Felix loves discovering new innovations, sharing knowledge, connecting people & helping them thrive.
Erwin Jansen These Days
Erwin Jansen
Erwin’s working domains are Digital Transformation, Technological Innovation and Marketing Integration. He has a special interest in retail innovation and the future of advertising.
KL605
from Amsterdam Schiphol (AMS)
to San Francisco Intl. (SFO)
Sunday October 7
from 09:50 till 11:45
KL608
from San Francisco Intl. (SFO)
to Amsterdam Schiphol (AMS)
Friday October 12
from 16:30 till 11:50
Fairmont

The Fairmont

950 Mason St
San Francisco, CA 94108
USA

Missed out on this tour?

No worries, we have more tours coming up!