Articles with category Customer Centricity

For the past weeks, I have been posting pieces that look back at 2019 and forward, at the next year and decade. This is the last piece of that type...

Reinventing yourself for the sake of your customers can be scary. In fact, companies often decide against testing and implementing great ideas, because of the potentially negative consequences. They let...

#nexxworks Partner Steven Van Belleghem interviews subscription economy thought leader Tien Tzuo of Zuora.

Each day, we’re getting closer to a future where omnipresent personalized AI platforms will assist us with our lives and where the conscious act of buying will start to fade...

For these past few weeks I have been posting a lot about personalized AI platforms and automated buying. As you know I strongly believe that this is a pivotal moment...

Nexxworks Partner Steven Van Belleghem explains why - as ultrapersonalized AI platforms like Google Home and Amazon Alexa are becoming powerful filters - brands will evolve to have one of...

Nexxworks keynote speaker Fons Van Dyck explains why brands will need to innovate and invest if they want to remain relevant.

Marketing has changed intrinsically over these past few years. In fact, the only thing in marketing that remained stable is its purpose, which is to influence the buying decision of...

I remember a time when algorithms weren’t very reliable. In 2001, navigation software had about a 50% success rate of bringing you where you needed to be, while a human...