Articles with category Customer Centricity

Nexxworks Partner Steven Van Belleghem explains why - as ultrapersonalized AI platforms like Google Home and Amazon Alexa are becoming powerful filters - brands will evolve to have one of...

Nexxworks keynote speaker Fons Van Dyck explains why brands will need to innovate and invest if they want to remain relevant...

Marketing has changed intrinsically over these past few years. In fact, the only thing in marketing that remained stable is its purpose, which is to influence the buying decision of...

I remember a time when algorithms weren’t very reliable. In 2001, navigation software had about a 50% success rate of bringing you where you needed to be, while a human...

The year 2018 was a really exciting one in the fields of customer experience and data. But it is clear that a lot of what we saw this year was...

2018 has been a major year for developments coming out of the tech world, especially in the fields of Artificial Intelligence, retail and customer behaviour. As a result, the shape...

Nancy Rademaker explains what we can learn from the Chinese holistic way of thinking, their very clever use of (business) channels and their super apps.

A conversation with marketing and innovation thought leader Steven Van Belleghem about "AI first", branding and customer experience...

Guest blogger Arzan Raimalwala about the subscription economy, timing and execution.