Future of Shopping Tour

Sunday 8 October - Friday 13 October 2017

The way we buy has made a 360° degree turn. Shoppers jump enthusiastically between touchpoints in this phygital world. From online to offline and back. They expect you to know them. They expect you to surprise them. They expect you to care. Oh yes, and then there’s those who have stopped buying your products…they prefer to hire them via the sharing economy. 

Everyone is aware that digital is the new normal, but now what? What does it mean for your business? Who will buy what you’re selling in the Day After Tomorrow?

Forward-thinking retailers like Amazon and Alibaba are shipping billions of dollars’ worth of products every day. E-commerce has never been bigger and it keeps growing at an explosive rate. New digital business models - continuously blurring channels - are popping up every day: welcome in the phygital shopping environment!

The role of stores & restaurants is evolving rapidly. New concepts are changing the way people shop and consume. Robotics, beacons and digital interfaces are creating a new kind of digital experience in the offline retail world.  

Expected service levels are skyrocketing: your customer wants you to know his preferences but also to give him absolute empowerment of choice. New technologies like conversational interfaces, big data, machine learning, virtual reality and robotics allow you to personalize your service and automate your warehouse processes. But which ones are the ones for you? Now, and for your Day After Tomorrow?

From cutting through the information overload to smoothening the payment experience. Your customer’s path to purchase is not linear anymore. How will you thrive in this multi-channel, blurring world of shopping?


We are still building a jaw-dropping program for you together with our partners, but during our previous Future of Shopping Tour we visited OAK Labs, Eataly, NormalStripe & many (many) other forward-thinking companies. Our tour guides will make sure you return with an emotional and intellectual awareness that will shift your perspective. 

The final program will be announced some time before kick-off.

Subscribe to our monthly event letter at the bottom of our event page and we'll keep you posted. 

The program will be conducted in English.


October 8

Arrival in New York City :-) 

Welcome in the hotel

The program will be kicked off in the afternoon with a session by Steven Van Belleghem. 

BE NY tour by Patrick van Rosendaal. As a Belgian New Yorker Patrick will guide you through New York in style and in your own language.



October 9

New York City.

Keynote session + Q&A by Jon Bird. 

The retail Walhalla of the USA. Or even better, of the whole world. From the most obscure underground pop ups up to the most spectacular flagship stores. In this part of the tour we’ll be exploring innovative and creative retail concepts. Our focus will be on brands and retailers that are forerunners in the domains of brand experience, omni-channel marketing, customization, technological innovation, data and client centricity. From fashion via food up to consumer electronics. 


October 10

Visiting more innovative and creative retail concepts in New York City. 

Next to a number of shop and mall visits, we’ll be spending a day at Y&R Group’s global HQ, to listen to and discuss with experienced retail experts, thought leaders and entrepreneurs – both from start-ups and well established businesses. Trends, insights, best practices, tips & tricks, we’ll cover it all. 


October 11

Transfer to San Francisco

First visits in San Francisco


October 12

Google Headquarters

Immersion in Google's vision on shopping ! 


October 13

Last visits in San Francisco


Flying back home.... :-( ! 

Tour leaders & speakers

  • /assets/files/team/peter.jpg

    Peter Hinssen

    Thought leader / nexxworks

    A serial entrepreneur, advisor, keynote speaker and author, Peter is one of the most sought-after thought leaders on radical innovation, leadership, and the impact of all things digital on society and business. 

    More info
  • /assets/files/team/Steven-Van-Belleghem.jpg

    Steven Van Belleghem

    Thought leader / nexxworks

    Steven is a thought-leader on the transformation of customer relations and the future of customer-centric marketing. He inspires companies to become customer-centric organizations in our high-speed digital world. 

    More info
  • /assets/files/team/Erwin_Jansen_These_Days.jpg

    Erwin Jansen

    CEO These Days

    Erwin’s working domains are Digital Transformation, Technological Innovation and Marketing Integration. He has a special interest in retail innovation and shopper marketing. As New York expert, he’s the perfect guide for the NYC part of this tour.

    More info
  • /assets/files/team/PVR.jpg

    Patrick van Rosendaal

    Founder BE NY

    Patrick van Rosendaal lost his heart to New York City and became founder of BE NY, which organizes public and private tours in NYC. BE NY’s unique selling point is that it is a company offering tours for Belgians, by Belgians! 

    More info

Your home away from home!

  • We are still planning your ideal home away from home... in NYC

  • The Fairmont

    950 Mason St, San Francisco, CA 94108, USA

    More info


KL6020 Delta Air Lines

  • fromAmsterdam Schiphol (AMS)
  • toNew York John F. Kennedy International (JFK)

from 09:25 till 11:51

KL0608 KLM Royal Dutch Airlines

  • fromSan Francisco Intl. (SFO)
  • toAmsterdam Schiphol (AMS)

from 16:45 till 12:05


The fee to participate is € 11.900 excl. VAT. 

This fee includes all visits, speakers, hotel accommodation, breakfasts, lunches, dinners and local transportation (including flight from NYC to San Francisco).

Pricing excludes flight to New York City and flight back from San Francisco.

Cancellation policy

  • If you cancel your participation 4 months before the event, there is no cancellation fee.
  • If you cancel between 4 months and 8 weeks before the event, the cancellation fee is € 5,950 excl. VAT.
  • If you cancel during the last 8 weeks, the cancellation fee is € 11,900 excl. VAT.

In all circumstances, you are allowed to send someone else to take your place, if it does not work out for your own agenda or personal life.


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