books


nexxology

  • The Network Always Wins

    The Network Always Wins

    Written by Peter Hinssen

    This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order to thrive in this era of digital disruption.

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  • When Digital Becomes Human

    When Digital Becomes Human

    Written by Steven Van Belleghem

    In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. Success doesn't just rely on digital engagement and excellence, but on combining a digital-first attitude with a human touch. When Digital Becomes Human will help you explore the new digital relationships.

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  • The Conversation Manager

    The Conversation Manager

    Written by Steven Van Belleghem

    Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried-and-fall behind, need to find novel ways to engage with the new-sprung breed of consumers. To do this, learning to listen and communicate with your consumers is critical.

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  • The Conversation Company

    The Conversation Company

    Written by Steven Van Belleghem

    This book will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company’s culture and business objectives. People now expect any brand to have a ‘human’ face and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. The Conversation Company is a story about company culture, the power of word-of-mouth and the role of social media in your organization.

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  • The New Normal

    The New Normal

    Written by Peter Hinssen

    In The New Normal, Peter Hinssen looks at the way companies have to adapt their information strategy, their technology strategy, their innovation strategy and the way they are organized internally. This book is an interesting read for any manager who is concerned with the future of his company as it is hit by the digital revolution.

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  • Business/IT Fusion

    Business/IT Fusion

    Written by Peter Hinssen

    It is time for a major transformation of IT. It is time for a quantum leap. For years, the way we have run IT, as a CIO, was to command an army of ordertaking specialist workers, an underground army hidden away in the basement of our companies. These reactive armies of craftsmen are a thing of the past. In a Fusion concept, we need a new breed of professionals, with a new blend of capabilities. The challenge becomes how to crack the culture code in IT transformation?

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