Written by nexxworks

With some slight nostalgia, we have arrived at the very last tale in our Ignition Bootcamp series. Day 5 mostly functioned as a wrap-up of the previous four days. The aim was to allow the participants to digest what they had assimilated the past days so they could tell their story to colleagues in the days to come.

But first came the last three rollercoaster rides: about food, film and storytelling.

Ignition Bootcamp Day 5 - Looking forward (while looking back)

The future of digital food

‘Foodpairing’ was an excellent example of a startup that brought together all the aspects of the previous days’ learnings: biomimicry, self-steering, big data, artificial intelligence, customer centricity and many more. Founder Johan Langenbick presented Foodpairing as the ‘Spotify’ for flavor as the firm is compiling a database of flavor profiles and has developed an algorithm to match up the different tastes.
Based on research and data, Foodpairing is for instance helping about 50 top chefs to discover new and very surprising flavor combinations. The latter can also submit their own suggestions for research, like the use of specific types of ingredients. That way, Foodpairing effortlessly organizes itself around its customers. Johan also introduced us to the concept of buckyball management: with very little hierarchy and a strong network approach.

Preventing failure and huge financial losses by using data

From food we jumped to the filming industry. Nadira Azermai from ‘Scriptbook’ taught us that the entire film industry is actually kept alive by a few box-office hits. That’s because most studios select scripts based on their gut feeling alone and no actual insights or analysis. Seeing this gap in the industry and the massive loss of budgets that accompany unsuccessful movies, Nadira founded Scriptbook which employs artificial intelligence to analyze film scripts. Its forecasting system delivers an objective assessment of a script's commercial value prior to financing, producing and distributing a film. According to Nadira, we should not fear the increased collaboration between art and data science, as a lot of people do: AI can help us make better art, help us to learn from history and allows us to understand what our audience wants.

Making a memorable story

The Ignition Bootcamp ended with a “bridge” to the next week, helping the bootcampers analyze, digest and formulate the impact that the past week had had on their mind-set and emotions. The aim was to allow them to shape this into a consistent and enthralling story: for themselves, so they could start pondering about their own Day After Tomorrow, AND for their own audiences back home so they could inspire them with what they had experienced and “infect” them with the innovation virus. 

That’s where master storyteller Ianka Fleerackers fit in: she showed our bootcampers how they could shape their main takeaways into a TED-like story and coached each and every one of them personally to pitch the result at the end of the day. Under the expert guidance of Ianka, the results were as moving as they were compelling. 


The pitches of the bootcampers were inspired by the heartbreakingly simple 6-word novel of Ernest Hemmingway. They had to construct their own 6-word tale as a starting point and were able to spin their stories from that center point.

Here are some of the most popular takeaways, that a lot of participants had in common:

  • The absolute necessity to investigate and use (parts of) the new technologies like AI and blockchain (check Day 3 of the bootcamp, which had a big focus on tech)
  • The insight that they would need to start thinking, working and acting in a different manner, bypassing biases and unnecessary habits
  • Last, but absolutely not least, most of them described a personal transformation in which they were very much aware of their own impact on their environment: on their company and colleagues as well as friends and family

All of this was confirmed and strengthened by the stories of the participants of the previous Bootcamp (June of this year), which matched and merged seamlessly with those of this November. The day was ended with the fraternization of both parties and the further growth of the network that our Bootcamps are. 

So. That’s it for this Ignition Bootcamp. Hope you enjoyed following our story! Check Day 1Day 2, Day 3, and Day 4 of this series and stay tuned for the next bootcamps on TwitterFacebook and LinkedIn!

Inspired to join our next Ignition Bootcamp which will take place in Utrecht between 20 and 24 March 2017? Register now as seats are limited!

Ignition Whatnow?

For those who are not familiar with our Bootcamps, they are insanely intensive 5-day perspective-shifting experiences. We organize them because we believe that you cannot “learn” innovation. It is not a theory. But you can pick up an innovation mindset by opening your eyes to the biases that (mis)guide you, by incorporating radical new trends, by looking outside your comfort zone of knowledge and experience, by talking to mind-mates (like soulmates, but for the mind) from different sectors, and by thinking and doing things that might seem counterintuitive to you.

Our innovation Bootcamps don’t “teach”. They want to embed participants into a network of intelligence. They move beyond knowledge and aim for cognitive agility as well as real impact on how participants think and solve problems. In short: they transform the mind-set. This is how we help our bootcampers lay the groundwork for change.

Check our next Bootcamps here!